Why Green Policy Needs a Startup Rehash!
If there’s one thing I’ve learnt from working with startups, it’s this: execution eats theory for breakfast. You can have all the vision in the world, but if the real-world tools don’t match the ambition, progress stays stuck on paper. That’s exactly where we are with India’s green transition. The ambition is bold. The targets are clear. But when it comes to how small businesses can participate meaningfully, we’re still miles away from getting it right. And that’s a problem! Because behind every breakthrough in clean energy, every pivot to sustainability, and every decarbonisation pledge… there’s a founder trying to make sense of how to make it work in real terms. I’ve seen this up close, at AUCL , and with dozens of MSMEs we advise. These are businesses that want to do the right thing. But more often than not, the system doesn’t meet them halfway. Let me give you an example. The Energy Conservation (Amendment) Act, 2022, and the Renewable Purchase Obligations look like grea...
